This course is designed for marketers, brand analysts, growth strategists and performance marketers who want to master the science of marketing experimentation.
If you have ever wondered, “Did our campaign truly move the needle or was it just noise?”, this course will give you the tools to answer with confidence.
No prior statistical or coding background is required.
We start from the ground up – explaining how to design, run and interpret real-world experiments in both digital and offline marketing environments.