Master Advanced Marketing Mix Modeling with Aryma Labs’ MMM Workshop
Unlock the full potential of data-driven marketing with our comprehensive Marketing Mix Modeling (MMM) course, designed for analysts, marketers, and business leaders who want to drive smarter, ROI-focused decisions. This advanced-level program dives deep into both theory and practice across four detailed sessions:
Understand Foundational and Advanced MMM Concepts
Start your journey with a clear understanding of what MMM is and why it matters. Learn how to set up an effective MMM framework by exploring:
The business impact of MMM in evaluating channel performance.
Types of data required, and best practices in data cleaning and preprocessing.
A step-by-step approach to preparing your datasets for robust model building.
Gain expertise in validating and stress-testing your models using industry-leading techniques:
Use Decomp.RSSD to measure spend-effect alignment.
Apply KL Divergence to assess model divergence from actual patterns.
Conduct thorough residual analysis with ADF, KPSS tests, and Chebyshev’s inequality to detect stationarity issues and model bias.
Understand PIT residuals and Anderson-Darling tests to evaluate error distributions.
Strategic Budget Optimization
Transform model insights into high-impact marketing strategies by learning:
How to run same budget, increased budget, and target KPI optimization scenarios.
The use of NLOPT for constraint-based non-linear optimization.
Real-world budget planning through saturation curves, constraint balancing, and ROI maximization.
Hands-On Tools and Real-World Applications
Translate theory into action by working with live tools and datasets:
Benchmark MMM models from open source tools like Robyn and Meridian against Aryma Labs’ model
Understand the pros and cons of Frequentist vs. Bayesian methods.
Address real-life modeling challenges like multicollinearity, overfitting, and counterintuitive signs.
Why Join This Course?
✅ Led by Experts – Created by Aryma Labs, a leader in Marketing Mix Modeling with over 400 models delivered worldwide.
✅ Tool-Based Learning – Practice with real MMM tools like NLOPT, MMMDiagnose, and Excel-based solvers.
✅ Practical & Strategic – Go beyond modeling and learn how to drive marketing effectiveness and ROI.
Whether you’re a data analyst aiming to deepen your modeling skills or a marketing leader striving to optimize your budget, this course will equip you with the advanced tools and techniques to elevate your marketing impact.
The MMM Workshop Advanced Course by Aryma Labs equips professionals with in-depth skills in Marketing Mix Modeling. From data preparation and missing value imputation to advanced model diagnostics, causality, and statistical validation techniques, this hands-on course helps learners master the analytical backbone of data-driven marketing.
The MMM Workshop Advanced Course by Aryma Labs equips professionals with in-depth skills in Marketing Mix Modeling. From data preparation and missing value imputation to advanced model diagnostics, causality, and statistical validation techniques, this hands-on course helps learners master the analytical backbone of data-driven marketing.
This advanced workshop deck explores cutting-edge techniques in Marketing Mix Modeling (MMM), covering key topics such as Decomp.RSSD, KL Divergence, stationarity, regularization, counterintuitive coefficient signs, and budget optimization methods using tools like Robyn and Meridian.
This advanced workshop deck explores cutting-edge techniques in Marketing Mix Modeling (MMM), covering key topics such as Decomp.RSSD, KL Divergence, stationarity, regularization, counterintuitive coefficient signs, and budget optimization methods using tools like Robyn and Meridian.
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