Courses

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The Feature Selection and Modeling session in the MMM Advanced Workshop focuses on building strong, interpretable models through structured variabl...
1 Lectures
General
$20 $20
The Saturation Curves session in the MMM Advanced Workshop focuses on helping marketers understand diminishing returns in advertising. Saturation c...
1 Lectures
The Adstock session in the MMM Advanced Workshop covers how advertising impact extends over time and reduces in effectiveness with repeated exposur...
1 Lectures
General
$30 $30
Using insights from MMM models, the session explains how to optimize budget allocation by shifting spends from low-performing to high-performing me...
1 Lectures
The Marketing Mix Modeling (MMM) Advanced Workshop by Aryma Labs is a hands-on, expert-driven course for professionals looking to master the end-to...
1 Lectures
General
$30 $30
The Contribution Charts session in the MMM Advanced Workshop teaches participants how to convert model outputs into clear visuals that show how eac...
1 Lectures
General
$10 $10
The Elasticity session in the MMM Advanced Workshop provides a deep dive into one of the most practical metrics in marketing analytics.
1 Lectures
New
General
15 Hours
$409 $199
Master the Art of Marketing Mix Modeling (MMM): This comprehensive course equips you with the skills to measure, analyze, and optimize marketing st...
Beginner
8 Lectures
15 Hours