Courses
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Learn how to design, run, and interpret real-world marketing experiments that reveal true campaign impact — not just noise. From A/B tests to Geo-E...
$299
$169
General
A practical course on causal inference for marketers and data professionals. Learn the foundations of causality, key estimands, and advanced estima...
$250
$199
The Feature Selection and Modeling session in the MMM Advanced Workshop focuses on building strong, interpretable models through structured variabl...
$50
$50
General
The Saturation Curves session in the MMM Advanced Workshop focuses on helping marketers understand diminishing returns in advertising. Saturation c...
$20
$20
General
The Adstock session in the MMM Advanced Workshop covers how advertising impact extends over time and reduces in effectiveness with repeated exposur...
$50
$50
General
Using insights from MMM models, the session explains how to optimize budget allocation by shifting spends from low-performing to high-performing me...
$30
$30
General
The Marketing Mix Modeling (MMM) Advanced Workshop by Aryma Labs is a hands-on, expert-driven course for professionals looking to master the end-to...
$5
$5
General
The Contribution Charts session in the MMM Advanced Workshop teaches participants how to convert model outputs into clear visuals that show how eac...
$30
$30
General
The Elasticity session in the MMM Advanced Workshop provides a deep dive into one of the most practical metrics in marketing analytics.
$10
$10
