Access World's Best MMM course with Hands-on Exercises
Who is this course for?
This course is tailor made for both Marketers and Statisticians looking to kick start their career as a MMM analyst.
The course is also highly beneficial to the Marketing Leadership team (CMO, Brand Manager, Media Planner, Performance Marketing Head etc) as the course covers a lot of the nuances of MMM from first principles.
Pre Requistes
Since this course is a foundational one, all the basic statistical concepts required for MMM are covered in the course.
Basic knowledge of Python or R is preferable
Basic proficiency with Excel is preferable as well.
Why Choose This On-Demand MMM Workshop?
Comprehensive Curriculum
Covers essential MMM concepts, its real world application and latest Industry Insights.
Flexible Learning
Watch and rewatch at your convenience, on any device.
Expert Instruction
Learn from MMM professionals with 10+ years of hands-on experience.
Multi-Modality
Gain access to exclusive resources, code, worksheet, apps and guides.
Certificate of Completion
Showcase your new skills and boost your credentials.
Real Data
The course is taught using one of the most recent client data.
Bonus
MMMGPT + Workshop AI Agent
Through MMMGPT’s workshop AI agent, you can ask questions to any of our previous batches, get
Workshop AI Agent is a cutting-edge RAG-based AI model trained on the complete transcripts of the A to Z MMM Basic workshops.
It allows you to interactively ask questions and receive instant, accurate answers – no more scrubbing through hours of video.
MMMGPT + Workshop AI Agent
- Instant Answers – Get quick responses.
- Time-Saving – Skip the hassle of searching through lengthy videos.
- Timestamps & References – Pinpoint exact moments in workshops where your questions were answered.
What Problems Does It Solve?
- Workshop GPT also includes question keys under each workshop, guiding you on what questions to ask so you can make the most of your learning experience. Finding relevant information from past MMM workshops has never been easier.
- Workshop GPT instantly retrieves answers and provides timestamps so you can verify them in the actual workshop content.
Exclusive Access to All Workshop Batches
With Workshop AI Agent, you can access content from past and future MMM workshops, ensuring you always have a comprehensive knowledge base at your fingertips!
Integration with MMMGPT
- Real-Time Translation – Translate responses into 30+ languages
- Multi-Modality Support – Access images and slides from workshop presentations.
- Extended Knowledge – Get additional insights from Dan White’s books, research papers, and the website AI agent.
MMMDiagnose
Problems MMMDiagnose Solves:
- Inadequate Model Evaluation: Legacy methods of calibrating MMM models often fail to provide a comprehensive assessment of model quality.
- MMMDiagnose offers a robust and scientific scoring algorithm to provide an intuitive understanding of how good or bad your MMM models are.
- Lack of Actionable Insights: Traditional metrics don't always tell you what to do next with your model. MMMDiagnose not only assesses model health but also provides guidance on how to improve it.
- IP Concerns: MMMDiagnose allows you to thoroughly test your MMM model without divulging your intellectual property or "secret sauce."
- Modeling Philosophy Limitations: MMMDiagnose is modeling philosophy agnostic, meaning it works on both Bayesian and Frequentist MMMs.
- Insufficient Weighting of Key Metrics: MMMDiagnose gives adequate and appropriate weightage to metrics that significantly impact MMM model accuracy on the ground, as well as metrics that capture business error (Decomp RSSD) to ensure business relevance.
Key Features and Benefits:
- Ground truth data (e.g., Sales data)
- Model prediction data (e.g., model sales predictions)
- IP Protection: Test MMM models thoroughly without divulging your IP.
- Modeling Philosophy Agnostic: Works on Bayesian MMMs and Frequentist MMMs.
- Comprehensive Scoring: Synthesizes nearly a dozen calibration metrics to accurately predict the health of your MMM model, both statistically and business-wise.
- Target Audience: MMMDiagnose is designed for both clients and MMM vendors.
Featured Course
Step into the future of marketing analytics with our exclusive MMM Foundational Course. Discover the art of transforming raw data into impactful insights, master advanced modeling techniques, and redefine marketing success with precision and confidence. Elevate your strategies and lead the way in a competitive landscape!
MMM Foundational Course
Join With Us
What You’ll Learn: Key Takeaways from the Session
Step into a transformative learning experience with Arymalabs. Our proven process ensures you gain actionable insights, practical skills, and success-driven results.
A Truly Global Course
The course till date has 50+ participants from 20 countries.
Join 50+ people from 20 countries in Enhancing your MMM skillset.
Testimonials
See what our MMM Course Graduates Say
Senior Data Scientist - ChannelAttribution
A game-changer for me. It cleared up many misconceptions I had about how marketing mix modelling operates in practical application, I now understand the intricacies of MMM platforms in detail 🙂 The workshop hands-on approach effectively bridged my knowledge in marketing and data science, especially given how overwhelming online information can be.
E-Commerce & Growth Manager - MENA
The scarcity of resources for learning Marketing Mix Modeling (MMM) online often makes it challenging to begin the learning journey. I faced the same hurdle until I attended the MMM workshop by Aryma Labs. This workshop is truly a one-stop solution for mastering MMM from first principles. The trainers, Venkat, Ridhima, and the entire team, are exceptional educators who demystified complex and nuanced concepts with remarkable simplicity. What sets this workshop apart is the opportunity to work on real-world data and interact directly with seasoned professionals who bring a wealth of industry experience
Data Scientist - Ameriprise Financial Services
You have done a fantastic job. The way you explained the basic concepts, the course flow, and the material you provided during the course is really amazing. This helped me a lot to understand MMM in a great deal though I had zero knowledge in MMM before attending this course. Once again thanking the whole team from the bottom of my heart.
Senior Manager - NielsenIQ
I would like to express my gratitude to the ArŶmα Labs team for organizing such a well-structured and engaging MMM workshop. The thoughtful flow, comprehensive content, and hands-on exercises made it a truly enriching experience. It is refreshing to explore MMM in-depth from first principles, focusing on statistical rigor and real business impact rather than surface-level concepts. Special thanks to Venkat, Ridhima and the entire team. I am eagerly looking forward to advanced MMM sessions.
Data Analytics Lead - Indegene
"The workshop answered a lot of questions that I had about MMM but could not find the answers anywhere else. I am very grateful for the knowledge given and would highly recommend it.
Performance Marketing Manager
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It has been a wonderful journey. Thanks all for the organisation and dedication. In my opinion, the workshop provided a detailed walkthrough of the concept and mechanisms behind the marketing mix model, I also really like the hands-on activities and interactive elements. Additionally, it covered business implementation strategies and best practices. I believe it is suitable for both beginners and experienced practitioners. Overall, the workshop is very insightful and I can't wait to join the advanced one.